Founded by the vibrant fashionista Arushi Gupta, our brand is a celebration of bold colors, bohemian spirit, and exquisite craftsmanship. A well-traveled hotelier with a deep appreciation for culture and design, Arushi’s passion for fashion is reflected in every creation. Rooted in the rich heritage of India, our couture is exclusively handcrafted with love and precision, blending tradition with contemporary flair. With headquarters nestled in the heart of Rajasthan, we bring you the finest in Indian couture, designed to make every moment unforgettable.